[Ebooks] Applied Social Psychology

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Applied Social Psychology

This volume was conceived in a moment of folly in Santa Barbara. One of us proposed the idea which met the considerable enthusiasm of the other. The fact was that we had both encountered a comparable problem in the overall teaching responsibilities of our respective departments. There was really no volume in applied social psychology based on the expertise of social psychologists who not only did basic experimental research in social psychology, but also engaged in serious applications of this basic work. Since clearly we could not undertake such a task on our own we had to rely on the collective

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